The Application Of Chines Zodiac Elements In "trend Brand" Clothes

Cultural Heritage should be of the times,incorporating traditional elements of the Chinese Zodiac into contemporary fashion designs,which can not only represent the new trends and characteristics in the visual sense of fashion,but also embody the connotation of traditional culture and pass on the national culture.We should let the Zodiac Culture to keep up with the pace of the times,so that fashion works can be rich in national culture,and the local design in the form and content of quality can be improved.After the research and analysis of the culture and development of the Chinese Zodiac and the culture of the "Trend Brand",the research is divided into three parts by the method of theory and case analysis.Starting with the theoretical research,this paper systematically has analyzed the origin,development,connotation of the culture of the Chinese Zodiac and the related theoretical data of the fashion design of the Chinese Zodiac,and has sorted out the inheritance elements and values of the Chinese Zodiac Culture from the related research results.The design characteristics of fashion clothes made by famous brand have been summarized.Secondly,it has analyzed the design elements of the Chinese Zodiac in the well-known brands,and has summarized the design rules and characteristics of the "Fashion Brand",including its outline,pattern and color design techniques.In the end,the elements of the Zodiac and the "trend brand"clothes were deeply integrated,and a series of design renderings has been drawn.After that,the writer has made stencils,selected fabrics and did hand-sewed by incorporating popular trends to produce both interesting,aesthetic line and cultural fashion clothing works.Through theoretical research and practice,the author believes that the traditional Chinese Zodiac culture can be combined with the modern avant-garde fashion style of clothes,and can create clothes with contemporary fashion characteristics and national characteristics.As a result,it can provide a reference for improving the design level and the quality of Chinese local fashion brands.However,because of the great difference of cultural attribute between the "trend brand "and the " Zodiac",the combination of the two needs to be further refined and innovated,as well as sustained attention and investment.