Research On Guochao Fashion Design Of Time And Relevant Creative Design

In recent years,guochao(domestic brands and products that incorporate Chinese traditional style and culture)clothing has caused more and more discussions.The clothing of China's fashion brands have changed by leaps and bounds from imitating American and Japanese fashion brands to developing into unique guochao culture and even stepping onto the international fashion stage.However,there is little specialized research on guochao clothing,therefore,it is necessary to interpret the design language and study the cultural connotation of guochao clothing.According to the research requirements,firstly,relevant theories of guochao clothing and fashion brand clothing were studied,and various literature was analyzed and sorted out.The concept of guochao clothing was defined by summarizing the definition of guochao clothing,the development process of fashion brands and guochao clothing,which was combined with the views of guochao designers and scholars and consumers' cognition of guochao in the questionnaire.Secondly,guochao clothing was classified based on two dimensions,brand construction and style.Thirdly,based on picture analysis,typical design elements of guochao clothing were analyzed to summarize relevant design language and characteristics.Then,the brand design method and the cultural connotation of brand designers were analyzed by taking the series design of excellent and typical guochao brands for example.Finally,combined with fashion design experience of guochao clothing,creative inspiration and expressions were sought for innovative design.