The Application Of Traditional Auspicious Symbols In The Design Of Cultural And Creative Products

Lu culture,as a part of auspicious culture,extends cultural images such as "deer ",which is more widely used in cultural product design nowadays.This study is divided into four parts.The first chapter summarizes the origin,expression method and type of characters of Chinese traditional auspicious symbols,and analyzes the application of Chinese traditional auspicious symbols in architecture,painting and clothing.The second chapter analyzes the application of Chinese traditional auspicious symbols in cultural products,including the inheritance of auspicious symbols "form" in the design of Wenchuang products,the table number of "meaning" and the symbol of "God".The third chapter expounds the "Lu" culture in the Chinese traditional auspicious symbols,and analyzes the evolution of the auspicious symbols "Lu" to "deer ",including the homophonic use of " Lu " to " deer ",auspicious patterns,image expression.Finally,it summarizes the creativity and performance of "deer" cultural product "deer road smooth ",and provides a reference for the design of " deer " cultural product.