Research On The Marketing Strategy Of Shaanxi SN Electricity Sales Company Under The Background Of National New Electricity Reform

Since Shaanxi Province introduced electricity selling companies to participate in electricity market-oriented transactions in 2017,various types and natures of electricity selling companies have entered the electricity selling market.In the current primary stage of development,problems such as uneven professional quality of marketing personnel,blind marketing purpose,single marketing mode,lack of value-added services for electricity selling,together with the special attributes of electricity commodities and promotion of electricity everywhere have been exposed Due to the different improvement process,the analysis of the marketing strategy of electricity sales is basically blank.In order to make the long-term and stable development of electricity sales companies,the research of marketing strategy is particularly important.Based on the analysis of the marketing environment and the internal problems of Sn power selling company,this paper puts forward the target market and the marketing strategy that Sn power selling company chooses in the marketing process,and puts forward the relevant guarantee measures for the implementation of the marketing strategy,which effectively solves the problem of blind marketing of Sn power selling company This paper provides effective suggestions for the promotion of the marketing performance of Sn power selling company in the future.This paper first makes a brief analysis of the domestic and foreign power market reform by using the method of literature induction,then makes a brief introduction to the current situation of Shaanxi power sales market and the current development of Sn power sales company,and analyzes the existing problems and the marketing environment of Sn power sales company by using the method of questionnaire survey and SWOT analysis.The results show that at present,Sn power sales company has weak professional quality of its employees,the market reaction speed is slow,the marketing method is single,the company operation cost is high.After that,using STP theory and 4Ps marketing theory to subdivide and select the target market of Sn power selling company,and make market positioning for Sn power selling company.The research results show that Sn power selling company should focus on the development of Yulin geothermal power user group and the user group whose trading power scale is less than 30 million kwh in Xi'an,Xianyang and Baoji regions;in the specific implementation process We should make full use of the group's advantageous resources,make use of the differential pricing method to seize the market,and improve customer stickiness by providing other types of services.We should also give full play to our own advantages,pay full coverage visits to power users,take diversified and diversified means to expand the market,seize the opportunity for the power sales industry to gradually shuffle its brand,and strive to seize the market exit The customer resource space left by the power selling company.Finally,Sn power selling company should optimize and enhance its comprehensive strength from four aspects:service mechanism,pricing decision,channel management and team building,so as to ensure the implementation of marketing strategy.