Silk Road · Blossoms - The Evolution Of Modern Cultural And Creative Design Of Dunhuang Baoxiang Pattern

Since the beginning of the new century,with the improvement of my country's comprehensive strength and the enhancement of cultural consciousness,Dunhuang art has once again become a treasure source for people to explore traditional Chinese culture,and draw unique creative inspiration from it.Opening a New Perspective of "One Belt One Road" Art Creation and Research-Summary of Dunhuang Art and 20 th Century Chinese Art Seminar,2021-01-06].Supported by the “Silk Road” and “One Belt,One Road” strategic background,Dunhuang culture has also attracted a large number of tourists,driving the sustainable development of the local tourism industry.Cultural and creative products,as an important economic source in the tourism industry,serve as a local cultural industry.While providing strong support,it also conveys the precious local Dunhuang art and culture.As one of the most distinctive symbols of Dunhuang art,Baoxianghua has a long history and profound meaning.Both its form and color scheme are vivid,and it not only has cultural and artistic value,but also has commercial attributes.This article takes Dunhuang Baoxianghua as the research object.First,it analyzes and summarizes the research status of Baoxiang pattern and cultural and creative products at home and abroad,and investigates and analyzes the application cases of modern design with Baoxianghua as the element;Different types of target groups have done a questionnaire,and analyzed the product type,target group,product material,product style,and consumer groups' demand for authenticity in the design of the product through market research results;at the same time,for better In the design,the unique shape and connotation of the Baoxiang pattern is reflected,and it is better integrated with the application carrier,and the historical origin,development,evolution,composition and visual language of the Baoxiang pattern are interpreted;and then the Dunhuang Baoxiang pattern and modern literature are further explained.The feasibility of creating product design was analyzed to provide the foundation and theoretical basis for the final design practice;in the design process,some representative treasure patterns were selected for element extraction and color extraction,and the shape of the treasure phase flowers in different periods was selected.As the main line of design,evolution is used to innovate and redesign it with design methods such as deconstruction and reorganization and image presentation.Finally,the redesigned treasure pattern is integrated into the modern application carrier to complete the "Silk Road Growing Lotus" and "Silk Road Preserving Fragrance"."Silk Road Ruyi","Silk Road Tianxiang" four series of Dunhuang Baoxianghua modern cultural and creative product design.Through the above analysis and summary,the cultural and creative product design with the theme of "Silk Road·Flower Blossom" has a certain understanding and understanding of the application methods of integrating traditional patterns into modern products,and enriches the present while inheriting the excellent Dunhuang art and culture.The value connotation of cultural and creative products with Baoxiang patterns will provide a reference for the design of cultural and creative products that meet the individual needs of consumers and have cultural connotation and market value,and provide reference for the design practice of Dunhuang art and cultural products in the future.