| After entering the 21 st century,the market share of China's household appliances has been expanding,and China has become a big country of home appliance manufacturing in the world.However,with the overcapacity,supply and demand dislocation in China's home appliance market,coupled with the intensified competition among enterprises in the same industry,how to stand out in the home appliance market and improve the financial performance of enterprises has become a problem.Through the case study of Hisense's capital investment,the paper hopes to find out the effect of Hisense's capital investment on the performance of its financial investment.First of all,through collecting and sorting out the financial reports,social responsibility reports and other relevant materials of Hisense video from 2013 to 2019,this paper finds out its intellectual capital investment status and financial performance status,and objectively describes its specific situation.Secondly,combined with the investment of Hisense's intellectual capital and its financial performance,through a series of theories,this paper studies the influence of the former on the latter and its influencing mechanism,and finds the following points: first,the human capital investment of Hisense video has a certain positive impact on its debt paying ability,but there are still some deficiencies;second,the customers of Hisense video The investment of capital has both advantages and disadvantages on its profitability;thirdly,the investment of innovation capital of Hisense video has a positive impact on its development ability to a certain extent,but there are still some deficiencies;fourthly,the process capital investment of Hisense video has a positive impact on its operating capacity,but it also needs to be improved.Finally,in view of the shortage of Hisense video's intellectual capital investment,this paper puts forward relevant suggestions and opinions,hoping to provide reference for the improvement of its financial performance in the future. |
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