Research On The Marketing Strategy Of Air Purification Products Of T Company Under The Background Of Sharing Economy

T company is a case of many China high-tech venture projects.The main products are air purification products with negative ion leading technology.Due to fog and haze increasingly in China,a large number of companies trying to seize this air purification products market.The competition is very fierce.In order to occupy a place in the fierce industry competition,T company must have its own unique market competitiveness and competitive advantage.This article firstly analyzes the market situation of China’s air-to-air products,reviews and summarizes the current marketing problems faced by Company T,and then uses the combination of theory and practice to analyze the market environment of T Company and the developed marketing strategies In-depth analysis.Through expatiating on the current indoor and outdoor air quality in China,the current air pollution control methods and current situation are introduced.At the same time,the current market demand of air purifiers and the current product analysis of each manufacturer are analyzed.Then elaborates the T company’s products and the current marketing strategy,summarizes and analyzes the current marketing problems faced by the T company.Then from the actual situation of T company,using PEST theory first to analyze the current air purifier industry,and then use Porter five forces model T company did a competition analysis of the industry,and finally use the theory of SWOT analysis summed up T company’s future marketing strategy s Choice.T companies face a small investment in the early stages of development,product acceptance of a series of problems such as the market test,the previous marketing strategy does not help T company good development,T company in the new economic model how to plan their own marketing strategy in order to current The survival and sustainable development in the fierce industry competition environment is the focus of this article,which is also the current problem faced by every high-tech start-up in China.With the development of the sharing economy and gradually integrated into people’s lives,as a green,scientific and effective consumption mode has aroused widespread concern in the community.For the sustainable development of society is of great significance.This paper summarizes the sharing economy,and explains the current situation of the development of shared economy and the actual situation of consumers in china.The essence of sharing economy is to let more resources join in economic activities,improve efficiency with new technology,bring convenience,and finally make everyone spend more money.We redefine the marketing model of T company with the principle of "market must be bigger,not small".The future belongs to the business of the sharing economy era,because the development of technology,especially the mobile internet,IOT(Internet of Things)and the development of artificial intelligence technology,which can make a lot of new shared services possible and let the market change.Moby bicycle is a good example of sharing service in China.It puts new resources into society not the use of idle resources,and makes the non cyclists start cycling.The use of shared economic model to find a suitable marketing strategy for T company and optimize its current marketing strategy is what this article is going to do.This article could also provide a theoretical basis for the future marketing strategy of other high-tech start-up companies in China.