The Research On Design Strategy Of Museum Cultural And Creative Products Based On Communication Elements

Museums have a very important impact on the complementary development of Chinese culture as well as regional cultural transmission and economic development.Cultural and creative products of museums are products that rely on museum culture and combine cultural elements with real objects with creative thinking,giving museum culture commercial vitality and development space.How to exert the educational function of museums more effectively,enrich the artistic connotation,realize the transformation of core culture,and enhance the competitiveness of products plays an important social value and significance for the cultural communication of museums and the construction of socialist cultural confidence.This paper introduces the interdisciplinary theoretical category,analyzes the design elements and rules of museum cultural and creative products by using the relevant theories of communication,emotional design and content analysis,and proposes new design strategies to solve the homogenization of museum cultural and creative products and the superficialization of cultural connotations at the present stage.First of all,a comprehensive overview of the basic theory of communication: four elements,three important links,communication mode and characteristics in the communication process: This paper expounds the theory of cultural hierarchy and the design elements of cultural and creative products.By analyzing the communication elements of cultural and creative products in museums,learning the basic theory of cultural hierarchy and elaborating the related concepts of cultural and creative products,it extracts the relevant theoretical research of communication in cultural and creative products.Secondly,this paper takes the cultural and creative products of Gansu Provincial Museum as the object of field research.Through subjective and objective evaluation,this paper studies the consumer review information of cultural and creative products of Gansu Provincial museum by means of content analysis method.It collects 2,482 pieces of effective review information from e-commerce websites such as Taobao and Jingdong by means of octopus collector.As the source of research data,ROSTCM6.0 software was used to preprocess the text content of the review information and extract the keywords;The content analysis method is used to analyze the high-frequency word statistics,emotional tendency analysis and semantic network analysis of the processed text information.Based on the previous theoretical analysis and practice of cultural and creative products in Gansu Provincial museum,this paper summarizes the problems existing in the emotional design of products at three levels,and draws out the key points of corresponding cultural and creative product design.Finally,based on the above basic theories and practical research,design strategies that can improve the efficiency of cultural and creative information dissemination in museums are summarized from four aspects of communication elements:(1)To clarify the purpose of design communication and strengthen the construction of digital system;(2)to screen strong regional culture and high-value culture and maintain the balance of information of cultural and creative products in museums;(3)To reconstruct symbols of cultural and creative products,optimize product experience design,and promote the interpretation of artistic conception of cultural and creative products through narration;(4)to strengthen the relative integrity of fragmented content;Promote the marketing of cultural and creative products through personal portal communication,build the brand of cultural and creative products in museums,etc.,and provide new ideas for the design and research of cultural and creative products.From the perspective of communication,this study sorts out the communication process of museum cultural and creative products with communication elements,in order to promote efficient communication of information,optimize the brand design of museum cultural and creative products from the design level,put forward new strategies,improve the museum cultural communication,point out the development direction,in order to better promote the development of our cultural and creative industry.