Change And Reinvention

Design evaluation is an important propaganda industry that affects the marketing,product development and self positioning of the design industry.With the advent of the era of mobile Internet,design evaluation has shifted from traditional media such as TV,radio,magazines and newspapers to mobile Internet platform.The new evaluation industry based on mobile Internet has become an important factor affecting the design decision-making and industry development of manufacturers,and also provides a reference for consumers to obtain product information and judge the quality of products,and finally becomes one of the decisive factors affecting consumers' purchasing behavior.In the era of mobile Internet,on the one hand,the new evaluation industry has launched a new and far-reaching design evaluation standard;on the other hand,it has been questioned because of the characteristics of the internet evaluation platform.At the same time,under this kind of interactive evaluation,mobile internet evaluation is also developing rapidly,showing a variety of development trends,such as alienation,cross-border and integration.This paper attempts to analyze the significance and value of mobile internet evaluation in the development of the current design industry by studying the rapid development of mobile internet evaluation institutions,as well as the characteristics and problems of this new type of evaluation,and further explore the significance of this evaluation method in the Internet era for the formation of new product development and design thinking mode.