Research On The Redesign Of Production Environment From The Perspective Of Product Advertising

With the progress of The Times,the concept of opening up and development appears,and the production environment,as a different environmental type from the landscape environment,appears a trend of transformation from single function to multiple and composite function.The production technology and process carried in the production environment contain the product information,which can greatly make up for the innate disadvantages of advertising.Based on this,the combination of advertising and production environment,based on the guarantee of production function,to create a functional complex,open and shared production environment,in the efficient and true transmission of product information,promote the improvement of production environment and the extension of value,has become a topic of continuous research in the contemporary environmental art design industry.By studying the development status of advertising and production environment,this paper analyzes and summarizes the change of demand for product information in contemporary society,expounds the relationship between consumers,products and production environment,and puts forward the design concept of production environment from the perspective of advertising.On this basis,combined with the experience of excellent design cases at home and abroad,the concrete and feasible design principles and design strategies are formed.Finally,taking Laoshan Changling Tea Garden in Qingdao as an example,on the basis of retaining the existing production functions of the tea garden,combining the knowledge of environmental art design and advertising design to carry out the production environment reconstruction design from the perspective of product advertising,which is of profound significance for the integration of disciplines and the development of economy and society.