| ObjectiveOn the basis of a comprehensive survey of the basic construction of medical science popularization websites in China and the United States,this study selected the Chinese short video medical science popularization website"Medical Microvision" and the American medical science popularization website "WebMD" as the representative of the Chinese and American medical science popularization websites,and designed the contents retrieved with"Chinese medicine "," Chinese medicinal "," acupuncture "and" massage "as the keywords in the" WebMD "website with the help of Python language,The data is stored in the local database and valid data is obtained in the cleaning data.Based on the general situation and data of the website,this paper makes a comparative study of the Chinese short video medical science popularization website "medical microvision" and the American medical science popularization website "WebMD" from three aspects:the basic situation of website construction,the content of website information performance and the website information expression form.MethodsThe first step is to investigate the construction of medical science popularization websites in China and the United States.Through comprehensive consideration," medical microvision"and"WebMD" are selected as the representatives of Chinese and American medical science popularization websites to study.The second step uses the Python language to write the web crawler script,thus obtains the medical microvision for the keyword"Chinese medicine "," Chinese medicinal "," acupuncture "," massage" all search results,and obtained the website video topic and title,video subtitle content,likes,collections,playback,release time,hospital level,expert profile and other content storage,Also crawl the website WebMD for the keyword "Chinese Medicine"?"Chinese materia medica"?"Chinese medicinal"?"acupuncture"?"moxibustion"?"Tuina"?"Massage" all search results,and the successful analysis of the website article title,description and classification storage.The third step is to clean the crawling data and obtain effective basic data.At the fourth step,we summarize and analyze the effective basic data,and compare the" WebMD "between the Chinese short video medical science popularization website" medical microvision "and the American medical science popularization website" medical microvision "from three aspects:the basic general situation of website construction,the content of website information expression and the form of website information expression.ResultsThe effective data obtained by Python language web crawler:there are 249 items of information under the relevant keywords of TCM in medical micro-vision website,including the topic,title,video subtitle content,number of likes,collection,playback number,release tim e,brief introduction of video presenter and source of the video in the website;WebMD 3610 items of information under the relevant keywords of TCM,including the title,description and classification of the corresponding articles in the website.Through the comparison of three levels,(1)the general situation of website construction:the construction of American WebMD medical science popularization website is more complete than that of medical microvision website because of its long history of construction;although the initial purpose of construction is different,But medical micro-vision website and WebMD website have become a stable health science exchange platform.The top topics of medical microvision include"tinnitus and deafness","diabetes","irregular menstruation ",and" pain-management"?"cancer"?"diabetes"." in WebMD ranking Can see that "tumor" and"diabetes" in the two websites are hot spots.Different subject types reflect the differences in the connotation and cognition of traditional Chinese medical science popularization under the background of different cultures of China and the United States:the demand of Chinese culture represented by medical microvision is mainly the treatment of disease itself and the authority of information source;the American culture represented by WebMD pays more attention to the concept of healthy life and healthy lifestyle besides disease itself,while the attitude of disease is more inclined to do disease management than to eliminate disease;In addition,when WebMD takes the diagnosis and treatment methods of traditional Chinese medicine as a means to promote health,WebMD website focuses more on the use of western medicine theory to verify its effect,but does not pay attention to the guiding role of traditional Chinese medicine theory in it;(3)website information expression:the two websites have their own advantages and disadvantages,from the home page overall page perception and operational flexibility,WebMD user experience will be better,medical micro-view user feedback is more rich.ConclusionAccording to the basic situation of the two websites and the current situation of the Chinese website science popularization and the Chinese medicine science popularization,the following suggestions are provided for the construction and development of the Chinese medicine network science popularization in China:first,increase the technical input,improve the function grade of the Chinese medicine website science popularization,absorb the high specialized information technology talents to join the construction team,thus lay a solid technical foundation for the development of the Chinese medicine website science popularization,and prepare for its long-term and steady development;second,integrate the university platform,enrich the Chinese medicine website science popularization education resources,strengthen the active association with the major universities at home and abroad,and provide the huge resource reserve for the Chinese medicine website science popularization;Third,join hands with major hospitals to broaden the resources channels of traditional Chinese medicine websites,make full use of hospital health data,and greatly broaden the resources channels of traditional Chinese medicine websites.Promote the innovation of traditional Chinese medicine website,follow the pace of the times,inheritance and innovation. |
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