Research On The Innovative Communication Path Of "Taomin Huaer" Based On The Kuaishou Platform

With the rapid development of economy and technology in China,the development of society presents the characteristics of urban-rural dual structure.Media resources are mostly inclined to cities,and rural towns gradually lose their right to speak.Compared with the developing urban areas,the traditional folk culture in the countryside is well preserved and has the most primitive folk culture characteristics,however,due to the lack of media resources,urbanization,and multiculturalism in the process of socialist modernization,its further spread to the outside world was hindered,and the inheritance of future generations was even more difficult.This also means that the inheritance and development of the weak folk culture of the folk song "Hua’er" with northwestern characteristics is becoming more and more difficult,and it is increasingly marginalized under the influence of urban culture and mainstream culture."kuaishou" short video has gradually become a popular way of entertainment and information acquisition for rural communities due to its characteristics of fast dissemination and update,and the ability to spread and break the space and time limit.It gives the ordinary rural people an equal open,low-threshold platform to record and express their lives,which has certain significance for the inheritance of the "Hua’er" culture.This thesis focuses on the study of the "Taomin Huaer" folk culture with characteristics of Northwest China,and analyzes the current status and transmission difficulties of the "Taomin Huaer" folk culture.From the perspective of folk culture inheritance,this paper studied the innovative transmission path of "Taomin Huaer" based on "kuaishou" platform,then it analyzes the influence of the new transmission method of "Kuaishouvideo" short video on the inheritance of "Taomin Huaer" folk culture through a case study,and discusses the value analysis of the inheritance offolk culture on the new media platform.