Research On The Social Mobilization Of The Chinese Communist Party Media In The Shaanxi-Gansu-Ningxia Border Region During The Anti-Japanese War

In the development history of the CPC,The yenan way is a special concept with specific historical significance.During 13 years in yenan the CPC further expanded its revolutionary achievements by establishing a revolutionary base.The partial administration of yenan has become an important prerequisite and in-depth practice for the CPC to move towards comprehensive governance.Under the banner of total Anti-Japanese War and democratic construction,The CPC finally won the hearts and thus found a yenan way that was different from the KMT and attracted widespread attention in the west.The thought of social mobilization in the theory of western modernization combined with the thought of marxism in the revolutionary practice in yenan during the Anti-Japanese War.As an important part of the party's work,propaganda work regards mobilization as a powerful revolutionary means and uses the party's media to carry out extensive social mobilization activities.From a diachronic point of view,this work is fruitful and far-reaching,its significance is not only limited to the yenan period,but also reflects the development of the party at every stage.Based on this,this paper tries to expound the party's communication activities in the yenan period from the perspective of social mobilization,construct the historical and realistic picture of social mobilization activities in the yenan period,extract and promote the yenan spirit of the communication activities,analyze and summarize the strategies and skills of media social mobilization in the yenan period,so as to provide reference for the current social governance.The social mobilization activities of the communist media in yenan period were established in a specific space-time background.The shaanxi-gansu-ningxia border region has a bad geographical ecology,so the CPC chooses to exploit its power here,facing huge challenges and difficulties.Facing the large-scale invasion of the Japanese army,the CPC insisted on the comprehensive resistance against Japanese,hoping to establish the anti-japanese national united front together with the KMT,but the KMT was passive and always compromised.As the main eastern battlefield during world war ii,China was closely linked to the war.The Soviet union resisted the invasion of German fascism in its homeland,while Cominternl wavered in its attitude towards the CPC,pushing CPC to start its own revolutionary path.In yenan period,the party media took the lead in completing the top-level design of social mobilization.The CPC held the banner of the anti-japanese national united front and established its core organizational position.The party's propaganda system also gradually formed the differential structure of the media with Liberation Daily as the core.In order to further strengthen the mouthpiece role of the party newspaper,enhance the party spirit principle,with the Rectification Movement as the background,the Liberation Daily edition has been revised,really become a "fighting newspaper".The vertical mass mobilization system of the CPC and the horizontal mass mobilization system formed spontaneously by mass organizations cooperate to form a macro and top-level social mobilization structure.The micro mobilization mode of the CPC media during yenan period was also rich and colorful.With the help of different media in different scenes of active development,and achieved good results."The whole party runs newspapers and the masses run newspapers" has become an accurate description of the party's propaganda work.The party and the masses are also at the core of the party's growth.In this context,the media mobilization in the border area is multi-dimensional,Slogans,films,music and woodcut came into play,newspaper groups,literacy campaigns and other mass activities that relied on the media were in full swing.The media mobilized the masses in their economic life,cultural and educational activities.On the whole,the media social mobilization of the CPC during the Anti-Japanese War in yenan showed the following characteristics:the mobilization ideology adhered to the party spirit and the people's character,the mobilization system was self-shaping and re-shaping,and the mobilization methods were diversified and effective.At the same time,The social mobilization of the CPC media also has something to reflect on.Most of the problems that arose were solved by the party's self-reflection,and some of which are reflected in the mechanical copying of the Soviet model,the emphasis on popular culture that has eroded the enthusiasm of intellectuals,and the negative consequences of the alienation of mobilization activities after the regime is stable.