Research On The Application Of Simplified Handwriting In Visual Recognition

The research contents of this academic paper is Simplified Chinese characters seal in Visual Identity application.Benefit from philology,epigraphy,communication,such as the accumulation of academic achievement,by the contemporary trend of simplified promote,try to use Chinese characters seal combination with the seal graphics concepts.Compared to traditional seal pattern,Simplified Chinese characters seal more visually and identify.And the audience a lot.Reference to traditional seal in form and concept,formation and propagation,actual application in the design field.Simplified Chinese characters seal not only has commercial value,even also with culture value.Through practice design of brand design case and Seal of graphic logo research.Find Simplified Chinese characters seal printed on application in the field of visual identification ways.Advantage lies in the rich resources of traditional culture accumulation and edification,seal graphics itself has the cultural connotation and cultural background.There are innovative.However,its disadvantage reason of slow development,and not when applications,computer word stock has no artistic design characteristics of the Chinese seal graphics occupied the domestic major markets.In view of this situation,the Chinese basic application research in the field of design.Through Chan Tea Shop brand visual recognition system design process the rich Chinese seal application form.To the traditional culture of brand marketing at home and abroad,visual identity to communicate,consumer psychology and other factors,this paper compares and analyzes prominent Chinese print based visual performance of tea seal,brand features,set up the good enterprise image,enhance the brand recognition.Obtain the rich affinity also creates diversity brand senses.Presents the traditional culture brand as the visual design of advancing keep pace with the times.