Research On Brand Design Of Female Skin Care In Visual Culture Context

Film and TV as media are increasingly influential with the rapid development of science and technology and the popularity of internet.And visual images are becoming steadfast center in human cultures.Such exerts huge influence to the whole world and humans themselves.And humans have entered the era of visual culture.Women in this era are dominating in market.Meanwhile skincare products are indispensable their daily life and also a fast growing industry with most tremendous potential.In such a fierce competition,all brands take great efforts in designing their visual images to attract consumers.How to adapt to visual image dominating era is the key to the design of female skincare.We may realize how crucial a brand is as an intangible asset to an enterprise.And various images entered the market with more and more brands arising.However,most designs are following the same pattern and no originality can be found.And many enterprises are only copying foreign brands,only to make themselves alike in form rather than in spirit,making brand design meaningless.In light of this,the article makes image design of skincare brand as its study object so that it may provide a reference for brand competitiveness for home producers.With market investigation and gathering effective cases for two years,the author makes a summary for the growth of women‘s skincare brands.New trend is put forward and a detailed description is given for lovely,delightful,smart sensory,warm Chinese designs,basing on approaches from psychology,marketing,and design research and analysis on brand image values,visual aesthetic principals and visual experiences.