A Study Of Digital Business English Discourse

In recent years,with the development of digital technology,new ways of communication have emerged,resulting in the digital communication that is different from the traditional mode and based on the App in mobile phone or other digital products.The microblog is one of digital media in the current communication,not only in personal use,but also applied by companies around the world.to release their information and communicate with people in microblog.This thesis is mainly focus on the microblog that is aimed to enrich the research of digital business discourse analysis.On the basis of multimodal discourse analysis and digital business English discourse at both home and abroad,it is found that there are little linguistic research combined both of them.Based on the Ge M model,this thesis analyzes the hierarchical structure and semantic content of enterprise microblog discourse by collecting different industries of enterprise microblog.Guided by the genre analysis theory,this thesis systematically analyzes and describes the multimodal hierarchical structure and semantic content of enterprise microblog discourse,summarizes the genre characteristics of enterprise microblog,and finally discusses the influence of enterprise microblog on business English from the perspective of professional practice of business discourse and provide some suggestions to English writing.As the representative of digital business discourse,enterprise microblog is composed of multimodal symbol system,which has broad development space in both language level and professional practice level.