| Founded in July 1950,"People's Pictorial" is one of the four major newspapers that have never ceased publication since the founding of New China.It uses photographic pictures as the main communication content,depicting the magnificent development of the Republic in 71 years.At the same time,the sports photography pictures in the "People's Pictorial" have played a very important role in shaping the vibrant and vibrant image of China,and in enhancing China's international status and influence.Sports can not only reflect the political,economic and cultural strength of a country,but also become an important carrier and resource for building a national image.As a product of sports culture,sports photography pictures record the style of sports through the freezing moment,show the spirit of the Chinese people,and convey the political signal of "China is strong" to the world.This article takes 1102 sports photography pictures from the publication of "People's Pictorial" to 1966 as the research object,takes the national image construction as the theme,uses content analysis to explore the historical changes of the national image since the founding of New China,and analyzes the production construction of the national image Mechanism to explore the dissemination rules of news photography journals in the new period.The first chapter starts from the three directions of national image,"People's Pictorial" and sports photography pictures,and describes the research object of this article in general.The national image is the product of a comprehensive reflection of various factors,which not only shows the objective existence of the country itself,but also reflects the external subjective evaluation."People's Pictorial" systematically records the road of the Republic's growth and is the most faithful shaper and defender of the new China's national image.Sports photography pictures account for a large proportion in "People's Pictorial",so they also provide visual text for the image of New China.Chapter 2 conducts a detailed text analysis of 1102 sports photography pictures,and explores the implementation of the new China's reconstruction of the "Oriental Power".The author distinguishes the basic operation mechanism of the visual writing of the new Chinese image from three perspectives: the visual politics of sports photography,the personalization of Chinese images,and the visual symbol in sports photography.The third chapter summarizes and refines the changes of the new China's national image.The continuation of the decline of the national image before the founding of the People's Republic of China mentioned in the previous chapter is one of the motivations for rebuilding the national image after the founding of the People's Republic of China.After the founding of the People's Republic of China,New China has gone through several historical stages,from awakening to catching up,and from catching up to catching up with the world level.Now it is working hard to become the "maintainer" and "builder" of world peace.The fourth chapter analyzes the training effect of "Photographic Business" on the dissemination of sports photography pictures of "People's Pictorial" from the conceptual level,that is,the "correct" news view and photography view.Then,by analyzing the "ritual view" in sports reports,the author explored that most of the Chinese images in this period were attached to "good photos" and "typical",which is an important achievement of the communist dream factory.This topic is supported by multi-disciplinary theories such as communication,political science,and sociology.It comprehensively collects relevant historical documents such as sports photography pictures,"People's Pictorial",and national image,and discusses sports images and society,culture,and economy.The internal relationship between them and the role they play in the construction of the national image.Learn from the past and learn from the present,with a view to providing useful experience for the dissemination of photography publications in the new period. |
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