Research On The Innovative Value Of AR Technology In Brand Design

As technology is changing people's lives,contemporary brand design is also moving towards high technology to improve brand image,enrich brand culture and enhance the brand concept;AR technology has its own advantages of being highly interactive,participatory and bringing immersive experiences to audiences,bringing innovative value to brand design.This project takes the brand of "JBPHOTO" as an example and uses literature research,theoretical elaboration research,case study method and questionnaire survey method to analyse the effect of AR in brand design,and at the same time,discusses three aspects: increasing the interactivity of brand culture,saving brand marketing costs and increasing the added value of the brand.At the same time,three aspects are discussed,namely increasing brand culture interactivity,saving brand marketing cost and increasing brand added value,to analyse and compare its advantages as a new technology in brand design application.In the creative part,the author takes the brand of "JBPHOTO" as an example for design practice,focusing on analysing and summarising the design problems of the brand,sorting out and reshaping the brand concept,brand culture and brand value,combining the new design method and functional characteristics of AR technology,and carrying out innovative design in response to the problems of the brand itself,selecting The design of the brand's photography portfolio,brand packaging,and visual identity system will fully demonstrate the immersive experience of AR + brand design,thus updating the visual image of the brand,enhancing the brand concept,enriching the brand culture,and improving the brand value.