Create A Brand Image Design Research With Personality And Affinity

"People take food as their heaven",although the vegetable basket is not large,it is closely related to the people’s livelihood,which contains the life wisdom and life insights of the Chinese people for a long time.As a supply place for "vegetable baskets",vegetable farms have become a necessary place for people’s daily life because of their wide distribution,wide variety,and convenient purchasing.Different vegetable farms contain the history,culture,customs and living habits of different regions.However,in my country,most of the vegetable farms have simple facilities and lack of design planning,which are blind areas of design and cannot adapt to the rapidly developing city image and people’s increasing requirements for quality of life.The author was born and grew up in Shanghai,and has a relatively deep understanding of Shanghai’s urban construction and good hopes.In view of the unsatisfactory visual image performance of the current vegetable market,the author decided to carry out the graduation design research with the theme of "Building a Brand Image with Personality and Affinity-Taking Shanghai Triangle Vegetable Market as an Example".Through field visits to the vegetable farm,the author collects and analyzes images,audio and text records,and refines the core of the design,and strives to create a new image of the vegetable farm brand to show its unique personality and atmosphere to the world.In the design research,the author conducts a comprehensive investigation on the image design of vegetable farms across China,refers to some excellent vegetable farm image transformation design cases,and analyzes and researches them.As a result,the author has a systematic understanding of the image design of domestic vegetable farms.The excellent image design of the vegetable market makes it present a new style of order,standardization and branding by formulating design specifications for the vegetable market,and brings a good consumption experience to consumers and improves people’s quality of life.Reasonable and systematic visual design thinking logic of the vegetable market is conducive to showing the cultural heritage and brand personality of the vegetable market.In the process of designing and researching the brand image of Triangle Farm,the author wants to clearly shape its distinctive brand characteristics,integrate the unity of visual language,and at the same time take into account the unique personality and atmosphere of Triangle Farm.The author first excavated and sorted out the information of the vegetable market,and gradually deepened the cognition of the vegetable market and the grasp of the brand tonality.The core concept of this brand image design is refined: to create a new visual image with distinctive personality and create a friendly vegetable market environment.And strive to achieve clear and accurate information transmission,the overall visual image of the system,the artistic modeling with individuality and other design goals.In the design research,the author firmly grasps the core visual "rounded triangle" of the triangular vegetable farm to develop the visual image design of the system,thereby designing a new visual image of the vegetable farm with individuality and affinity.