Innovative Design And Application Of E-commerce Brand IP Image

This topic focuses on the innovative design and application of e-commerce brand IP image in the Internet era.In the early stage of this project,we used literature review,case analysis,comparative research and other methods to analyze and research my country’s e-commerce brand and IP image design,analyze the importance of IP image in brand development,and further study e-commerce on this basis Brand IP development background and current situation,in the research process with traditional industrial brands as a reference,summarized the advantages of e-commerce brand IP image.And further digging,put forward the innovative design and application concept of e-commerce brand IP image,which is mainly divided into two parts: IP image basic design and application design.In the image basic design part,the story-based concept of role setting,cute modeling performance,The innovative design concept of emotional color expression and modeling extension;the innovative concept of situational design,integration of new technologies,and cross-platform application is proposed in the online application design part of the image;the offline application design part of the image proposes the integration of holiday derivatives Peripheral gifts,cooperation with traditional industrial brands to launch co-branded products,applications and innovative ideas of offline experience stores.Based on theoretical research,combined with the author’s project mobile phone case e-commerce brand "Shell Research Society" for practical operation,starting from the market research of the mobile phone case brand,combined with the brand style and positioning of "Shell Research Society",using story-based thinking to create IP The two characters of the image "Duck" and "Rabbit",adopt the cute anthropomorphic style to design the basic shape and related extension of the IP image.Finally,the IP images of "Duck" and "Rabbit" are applied to the brand shell research agency The application part includes two parts: online application design and offline application design.In the offline application design part,the theme "Spring Festival" is selected as a design case,and a series of peripheral applications of the IP image are used to further add cultural connotation to the image to make up for e-commerce The flaws of virtuality play the role of IP image in promoting the development of e-commerce brands.