A Study On The Influence Of The Futuristic Artistic Trend On The Development Of Modern Typography Design

At the end of the 19 th century,people were enjoying the fruits of the second industrial revolution.The advent of mechanical products made European countries closer together,people's quality of life achieved a huge leap,and the development of industrial society gave birth to a new era of modern art in the world.Italy,with the baptism and accumulation of ancient Roman civilization,was reunited in 1870 after experiencing a state of division and separatism.At this time,Italian art could no longer reproduce the glory of the Renaissance.In the environment of social industrialization,Italy has produced a trend of futuristic art.As an advocate of futurism,Marinetti has led other supporters to publish numerous manifestos,created a large number of futuristic-style works,and exhibited all over the world.,Resulting in a farreaching influence on the artistic characteristics and artistic thought of futurism.Futurism opened the innovative mode of modern typographic design through the manifesto,and typographic design is the most basic and most important part of graphic design.Therefore,studying the typographic design of the futuristic period,analyzing its visual performance and innovation path,is for modern graphic design.It is of great significance.This article first conducts a more comprehensive analysis of the futuristic artistic trend,focusing on its artistic characteristics and Marinetti's artistic thoughts.At the same time,combining the development and characteristics of layout design,it gives examples of posters,books and newspapers under the influence of futurism.Layout design,on this basis,other design styles extended by futurism,finally put forward the innovative development concept and path of contemporary typography design,and achieve innovation,inheritance and development under the trend of media integration.At the beginning of the 20 th century,Western artistic thoughts presented a situation of diversified development.There are inexhaustible links between various artistic thoughts.The appearance of each artistic trend is related to the background of the times,placing futurism in the early 20 th century.Only by studying and interpreting in an environment where artistic thoughts go hand in hand can we discover the true connotation of futurism and affirm the research value of futurism that still exists today.