The Typographic Design Of Ji’nan Old Street Names

The names of traditional old streets imprinted development of urban civilization,the rise and fall of the old streets was a witness to the development of a city, and also countless tails and stories were left. Generally the old streets of a city have kind of rich history with cultural and geographical characteristics. Jinan is a famous historical and cultural city in China, but almost more than 200 old streets disappeared with the pace of city’s modernization, also the names were erased. Nowadays, the protection of the old streets and the names those with the value of cultural heritage has caused the concern from majority of old citizens, cultural figures, and also the local government.The names of old streets is kind of expression of a city’s connotation and culture.Jinan, the spring city, has the specific geographical cultural characteristics, and set up the old streets system with the springs as a core. The water and the streets lives together, the streets follows spring’s distribution. It’s a real portrait of Jinan city, and also a record of Jinan historical story changes.My research reviewed and rethinking the local history and culture, through the prospective of modern art and design. Also make it artistic by typographic design and try to discuss this topic by connect the names typographic design and geographic characteristic, intend to highlights the characteristics of the old streets of Jinan through visual communication design, enhance people’s cultural identity, and promote the city’s historical and cultural heritage of spiritual civilization and valuable non-material culture.