Research On The Development Strategy Of Baima Folk Culture Brand In Longnan, Gansu

When folk culture is gradually regaining the interest of the public in society,cultural authenticity and cultural output have become two important points that need to be taken into account in the development of folk culture.The uniqueness of "the oldest race in East Asia" and the situation of lagging behind other cultures in Baima folklore in Longnan have become problems.Facing the development of Gansu's cultural industry.The development strategy of cultural brand brings them ideas for reference.In the face of the marginal niche culture of Baima folklore in Gansu,the author focuses on how the folklore culture of Baima develops itself,and through the brand development strategy of marketing,From the perspective,first,conduct a systematic analysis of Baima folk culture using the ERMP resource analysis method to depict the comprehensive status quo of the development of Baima folk custom;second,through the description of the current situation,follow the steps of raising problems,analyzing problems,and solving problems as a whole.Problem classification;third,after the problem is classified,it accurately addresses various problems,and puts forward specific suggestions for the future development of Baima folk customs based on the strategic framework of "ideological guidance-macro planning-micro policy implementation",and implements them in the reality of Baima folklore development.Be specific and provide realistic strategic suggestions for the development of Baima folk culture brand.