The Content Production Strategy Of Marvel Films From The Perspective Of Media Convergence

"Media Convergence" has frequently appeared in people’s field of vision in recent years,and naturally has attracted the attention of the academic community.Media convergence means not only the interaction of different media at the technical level,but also the deep integration at the cultural level.As a revolution that has a profound impact on the media industry,media convergence has allowed Marvel Studios to explore development ideas that leverage each other among different media and achieve its own leapfrog development.A series of superhero films produced by Marvel Studios are currently the most mature cross-media content products.From an unknown comic company to such a huge film and television media group,Marvel’s content production strategic decisions are worth exploring.Based on the context of media convergence,this article studies the content production strategy of Marvel Studios from three dimensions:content producer,content production method,and product.With the development trend of media integration,Marvel has transformed from a comic producer to a film and television producer,and its organization has also changed from a personalized production organization to an industrialized production organization.Based on its own practice,Marvel combines the advantages of "Ford system" and "cluster system",and takes the producer with business operation mind and film creation experience as the leader of the Marvel industrialized production organization.Organization of film and television production.Marvel adopted different production methods in different development periods.In the early stages of development,a large number of classic comic works were accumulated in author-style production,which laid a solid foundation for the film and television presentation of comic content.,Took the first step of comic film and television;in the later film and television production,Marvel based on its own comic resources,produced in a matching way to produce film and television works,showing a typical Marvel style;After the products were well received in the market,they actively copied the recipes of film and television production,dug deep into cultural resources through regenerative production,and built a huge Marvel film universe system in the form of series of films.The cultural products created by Marvel have achieved cross-media integration and interaction with the help of media fusion.Cultural products such as movies,TV series,games,theme parks and peripheral derivatives based on comics have promoted the diversification of Marvel Pictures The expansion provides the audience with an integrated immersive experience both online and offlineMarvel’s content production strategy conforms to the trend of media convergence,and its commercial achievements are obvious to all.These are proven development paths from Marvel’s own practice,which have certain enlightenment on the content production of Chinese films,which is worthy of our absorption Carrying out localization practice will help provide a reference for the transformation and upgrading of China’s content production,and will also help China’s film and television industry to go hand in hand with quality and speed.