Research On Production Strategy Of Liaoning Industrial Culture Communication Based On Short Video Platform

Industry as a symbol of a country’s modernization,industrial culture is an important cultural component of an industrialized country.Since the founding of New China,industrial culture has played an important role in the socialist culture with Chinese characteristics created by the working class and the people under the leadership of the CPC.Liaoning,China,as the first region to develop heavy industry,has the most profound industrial culture,which has become an important part of local culture.At present,we are in the era of new media.With the industrial upgrading of China,Liaoning is also facing great difficulties in the dissemination of industrial culture.However,with the development of new media,its outstanding advantages in cultural communication have undoubtedly provided a new idea for the development of industrial culture in Liaoning.By analyzing the existing short videos of Liaoning’s industrial culture on the short video platform,this thesis finds that the number of short videos transmitted by Liaoning’s industrial culture on the short video platform is relatively small.Meanwhile,other types of museums,such as the Palace Museum and China’s Military Museum,have independently created and operated short video accounts.However,the China Industry Museum in Shenyang does not carry out the communication operation of short video platform at present.Through questionnaire survey,this thesis finds that the public has a very positive impression on the industrial culture of Liaoning and has a strong desire for Liaoning.It can be seen that in the process of spreading the industrial culture of Liaoning,there are both a large number of cultural resources and a very rich audience base.Therefore,we can basically judge that it is the error of communication channel and communication mode that leads to Liaoning industrial culture has been in a state of lukewarm.Then this thesis analyzes the communication status of short videos of Chinese industrial culture,and conducts linear regression analysis on the contents of personal short video accounts with the same elements and similar culture by using IBM SPSS Statistics 26 software,and summarizes the factors that effectively affect the communication of short video content.And according to the conclusion,put forward the production strategy of industrial culture short video.On the basis of summing up the successful experience of cultural publicity,this thesis explores the industrial cultural resources in Liaoning province and puts forward the comprehensive publicity strategy for the industrial cultural communication in Liaoning Province.While studying the dissemination of industrial culture on short video platforms,this thesis is also committed to promoting the integrated development of industrial culture and short video culture in Liaoning.While promoting the creation of short video of industrial culture,it also hopes that short video of industrial culture can become a kind of short video.As for the research on Liaoning industrial culture,it can not only further enrich the creation of short video content and the research on the factors that affect the formation of communication power,but also drive the dissemination of industrial culture in Liaoning,which is conducive to the establishment of national confidence and cultural confidence of Chinese people,the enhancement of people’s emotional identity,and the enhancement of social cohesion.