Research On The Application Of Two-dimensional Animation In Public Service Advertisements

With the development of the media information age,advertising is the most widely used and most popular form of animation design.Public service advertising,known for its rigorous and objective,has also derived more diversified forms of expression.Now,it has become one of the important forms of its development to present public welfare advertising through animation.The innovation of science and technology has led to the rapid development of animation industry.In contemporary society,the art works which convey the central theme of public welfare advertisement are common through two-dimensional animation,three-dimensional animation,even animation and other common animation forms.This paper takes the application of 2D animation in public welfare advertising as the research object,and on the basis of sufficient theoretical research,combined with the author's personal work "the world of integrity" for empirical analysis,and finally,based on the detailed demonstration,the paper puts forward the summary and Prospect of the application of 2D animation.In the introduction part,this article first collates and analyzes the literature on the use of two-dimensional animation in public service advertisements by domestic and foreign researchers,and establishes its own research methods and research directions on this basis;the first chapter mainly focuses on two-dimensional animation public service advertisements The overall observation carried out separately discusses the development and positioning of public service advertisements,the advantages and disadvantages of the design of two-dimensional animation public service advertisements;Chapter 2 discusses the creative expression of two-dimensional animation in public service advertisements;Chapter 3 discusses the public welfare of two-dimensional animation Analyze the classic case of advertising;Chapter 4,based on the previous research,elaborates on the creation of the personal work "Honesty World";finally,it summarizes the development of the two-dimensional animated public service advertisement and the content of the thesis.