A Study On The Communication Characteristics Of Immersive Art Exhibitions

With the development of times and technology,the presentation of art exhibitions has changed,and immersive art exhibitions have gradually emerged and developed.At the same time,with the development of the country and the improvement of material living standards,people have more yearning for spiritual needs,and their interest in watching art exhibitions is also increasing.Because of the interactivity and immersion of immersive art exhibition,it can make the audience have a wonderful experience in a virtual space,immersive art exhibition has become the first choice for more people to watch the exhibition.In the Internet age,social media platforms such as Weibo,We Chat and Xiaohongshu have developed rapidly.After watching the immersive art exhibition,people will post relevant words,photos,videos and other symbols on the social media platform to build their self-image.Other people in the relationship circle will also choose to watch the exhibition because of the need of conformity and self-image construction.At the same time,in the need of business,the organizers of the exhibition will also use the social media platform to build and spread the online popularity of the immersive art exhibition,so as to attract more people to watch the exhibition.In today's social environment,in order to promote the development of immersive art exhibition,we should not only focus on how to improve the artistic content construction of immersive art exhibition,but also pay attention to the communication problem.Laswell's 5W communication model establishes the scope and basic content of communication research and is the basic theoretical research framework of communication.Therefore,this paper hopes to take the 5W communication mode as the research framework to study the communication of immersive art exhibition.In the introduction of this paper,it introduces the research background and significance of immersive art exhibition.Then it summarizes the relevant research on immersive art exhibition and immersive communication,and introduces the research content,literature research method,case analysis method and investigation method of this paper.The main body firstly introduces the related concepts of immersive art exhibition,and explains the definition,development and similarities and differences between traditional art exhibition and immersive art exhibition.At the same time,because this paper hopes to explore the problem of "online popularity" of immersive art exhibition in the process of communication,it also analyzes the relevant contents of online popularity art exhibition and online popularity communication.This paper also analyzes the immersive art exhibition according to the 5W communication mode.This paper analyzes the immersive art exhibition from five aspects: communication subject,communication content,communication media,communication audience and communication effect.At the same time,this paper analyzes the problems and countermeasures of immersive art exhibition.Including the erosion of commercial power on immersive art exhibition at the level of communication subject,the disintegration of cultural communication at the level of communication content,the integration of science and technology and art and the problems caused by online popularity communication at the level of communication media.Finally,this paper puts forward the solutions and countermeasures on how to face the above problems.Research and explore how the immersive art exhibition can be organically integrated with the characteristics of immersion,technology,art,commerce,popularization and online popularity,so that it can not only convey the artistic connotation and cultural spirit,but also close to the audience,so that the audience can have a good sense of experience and interaction.And through building and spreading the online popularity,it can get more extensive cognitive and aesthetic experience,and the curators can obtain more commercial benefits.