Public Risk Awareness And Prevention

The "Basic Situation of National Natural Disasters in 2019" released by the Emergency Management Department shows that in 2019,natural disasters in China are mainly floods,typhoons,earthquakes and other disasters.Forest grassland fires,low temperature freezing and snow disasters also occur to varying degrees,and the losses are relatively serious.The public in our country has insufficient awareness of risks,lack of prevention capabilities,and the overall emergency response capacity needs to be improved.Therefore,the public urgently needs to enhance disaster prevention awareness and enhance natural disaster risk prevention capabilities.Public service advertisement for natural disasters is one of the important way of disseminating popular science information.Ingenious creative expression can increase the appeal and shock of public service advertisement,and then improve the public’s ability of natural disaster risk prevention.This paper is based on the purpose of public risk awareness and prevention awareness,combined with communication research methods to conduct a quantitative and qualitative research system analysis.Through the questionnaire survey,we mainly understand the public’s awareness of natural disaster risk and prevention capabilities,analyze the public’s willingness and behavior to obtain disaster information,and the public’s propensity and preference for natural disaster public welfare advertisements to provide an argumentation basis and data support for research;This study uses the content analysis method to take"natural disaster public welfare advertisements" as the main research object,and analyzes natural disaster public welfare advertisements from multiple dimensions.Combining specific examples and the results of the questionnaire survey,the following discussion is made on the status of publicity advertising of natural disasters:first,the public has different levels of prevention capabilities,but the contact behavior is more passive;second,the ads are mainly video and print ads,but the carrier and form There are limitations;the third is rich in creative elements,but there is a phenomenon of patterning and ageing;the fourth is the timely release of advertisements,but the lack of normalized communication;the fifth is that advertisements can play the function of popular science,but the types of advertisements are limited.In view of the current situation of public service advertising of natural disasters,this paper puts forward targeted communication strategies from the five aspects of communication theme,communication carrier,creative expression,communication pattern and communication path,so as to realize diversified communication of public service advertising of natural disasters,and carry out public service advertising practice around natural disasters such as earthquakes,floods,typhoons,etc.the content of creation includes disaster image design Popular science icon design,illustration and poster,etc.