Research On The Anti-monopoly Regulation Of The Concentration Of Operators In The Internet Industry

Thirteen years have passed since the establishment of the Anti-Monopoly Law in2007,and Chinese economic aggregate has grown from 21.08 trillion yuan in 2006 to101.60 trillion yuan in 2020.The Internet industry is roaring ahead,and its economic scale is growing fast.Internet enterprises have entered into the development path of merger from a single tool.Although merger and acquisition will bring benefits to the development of the Internet industry,it also bring problems to the order of market competition.Because the Internet industry is different from the traditional industries in terms of operation mode,competition order and industrial development rules,the concentration of Internet industry operators presents the characteristics of mixed concentration,data concentration and patent technology concentration,which brings new challenges to the Anti-monopoly Law and the laws and regulations of the concentration of operators.This paper mainly from the perspective of the system design of anti-monopoly regulation,through the analysis of the characteristics of the Internet industry and the concentration of operators,the Internet industry to explore the concentration of operators on the challenge to the anti-monopoly law and countermeasures.Firstly,this paper introduces the concept and characteristics of the Internet industry and the concentration of operators,as well as analyzes the necessity and particularity of the anti-monopoly regulation of the concentration of operators in the Internet industry.The network effect,the tendency of mixed concentration,the dynamic competition,the inertia of monopoly and the duality of monopoly structure of the Internet industry bring new challenges to the system design of the anti-monopoly regulation of the concentration of operators.Secondly,using case analysis method and comparative analysis method,through the comparative analysis of the American and Chinese Internet industry operator concentration anti-monopoly system,By comparing the case of Bazaarvoice's acquisition of Power Reviews in the United States with the case in China about Didi's acquisition of Uber in China,the paper analyzes the problems existing in the concentration of Internet operators,such as the reporting system,review system and relief system.Finally,this paper puts forward some suggestions on the system design of anti-monopoly regulation from the three aspects of the Internet industry operators' centralized reporting system,censorship system and relief system.