Analysis Of The City Image Communication Strategy And Development Trend Of The Government WeChat "Nanjing Release"

With the continuous progress of urbanization,the competition among cities is becoming increasingly fierce.The overall competitiveness of a city depends not only on the continuous enhancement of the "hardware" infrastructure,but also on the shaping and dissemination of the "soft power" of city image.In a sense,city image is closely related to the number of urban development opportunities,which is not only conducive to promoting the steady progress of urban economy,culture and other undertakings,but also has the potential power to drive urban tourism,attract talents and attract investment.The birth of e-government wechat is a new breakthrough in the government's ruling ideas,and the important transformation of "pointing to government affairs" expands the new position of city image communication.At present,the operation of wechat for government affairs across the country is uneven.With its unique content push and rich convenient online services,wechat for government affairs "Nanjing release" stands out from many wechat accounts for government affairs,making people shine.Therefore,this paper selects government wechat "Nanjing release" as the research object,combined with the basic operation and practical experience of "Nanjing release",to provide reference for the transformation and development of government wechat.