Research On The Image Communication Strategy Of Provincial Capital City In Government WeChat

The image of the city is an important “business card” for the development of the city,especially the image of the provincial capital,which embodies the material foundation and mental outlook of the entire province and plays an important role in the provincial economy.At present,government affairs and WeChat is becoming an important force in the dissemination of the city's image through its characteristics of authority,credibility,interaction,and high efficiency.This paper is based on the current status of government-issued WeChat operations in provincial capital across the country.It discusses the advantages of government-based WeChat in the dissemination of the image of the provincial capital.At the same time,it proposes corresponding strategies for changing issues.Taking "Xi'an Release" as a typical case,this paper analyzes the outstanding role of the government-affected Wechat in the dissemination of the city image and the enlightenment it brings.It aims to explore a new path for the dissemination of new media government affairs and provide reference for other provincial capital cities' government affairs and WeChat.