Research On Integrated Media Reports On The Theme Of "Centennial Founding Of The Party" In People's Daily

2021 is the centenary of the founding of the Communist Party of China.The reports on the centenary of the founding of the party not only test the ability of mainstream media to report major theme events,but also provide practical opportunities for the construction of new mainstream media.The process of media integration has been accelerating.People's Daily has not only completed the reorganization of traditional media and new media,but also opened up the media platform to achieve deep integration in reporting content and communication technology.This article tiktok's "the Centennial" theme of the people's Daily "media coverage" as the research object,We Chat official account,micro-blog,jitter,newspaper four platforms in 1-7 months of the content of the statistical analysis,showing the people in the era of the fusion media how to report on major events.The introduction part of this paper introduces the research background and significance,literature review,research methods and innovation.The first part explains the relevant concepts of media integration.The second part samples and describes the content of the "centennial of the founding of the party" theme report matrix of the people's daily.The third part takes the communication content,channel,technology,form and audience as the research framework of the characteristic analysis part,using collective memory The fourth part summarizes the shortcomings of the people's daily in the media coverage of the "one hundred years of the founding of the party",and puts forward some feasible suggestions.