| Through policy support and self-development in recent years,China's sports industry has entered a period of rapid development,and the value-added of the sports industry as a percentage of GDP has continued to increase.Among them,the competitive performance industry represented by football is growing rapidly and has a bright future.As the benchmark of professional football,the Chinese Super League has been developing rapidly in recent years,but each club has a single source of income and serious losses,and the business model relying on "transfusion" has not changed.Maintaining financial health is a necessary condition for the Chinese Super Club to achieve its long-term,stable,and independent development.It is also an important indicator for maintaining the steady development of the Chinese Super League and Chinese football.In today's deepening of China's football reform,how the Super League clubs can learn from the advanced experience of football powerhouse clubs and realize financial optimization in accordance with their own conditions is an important subject for China's football to embark on a healthy development path.Based on a study of financial optimization under the Premier League Club Financial Fairness Act and a case study of the current operating situation of Guangzhou Evergrande Club,this article discusses how the Super League clubs can change their operating methods and embark on a self-sufficient development path under the "Superior Financial Agreement Indicators".Attribution traces the source,and gives corresponding suggestions,measures and research conclusions.This article mainly adopts research methods such as literature data method,logic analysis method,mathematical statistics method,etc.The research object of the Premier League and Guangzhou Evergrande Club is taken as the research object,and the professional football "maximize win",the financial fairness bill and the financial agreement indicators of the Super League are used as reference.in accordance with.The main conclusions of the study are:(1)The "winning maximization" business philosophy is the internal core cause of professional football club losses,and the lack of market supervision and the emergence of "sweet dad" are the external causes;(2)Under the Financial Fairness Act,the Premier League The club has maintained its strong competitive strength while expanding its number of fans,cultivating fan culture,deepening business development,rationally controlling player costs,and vigorously developing youth training while completing financial optimization;(3)Super League represented by Guangzhou Evergrande The club is still in an extensivestage in terms of fan culture cultivation and business value development,which help to increase revenue.Player costs are too high and investment and attention to youth training are insufficient;(4)Super League clubs should Focus on the cultivation of fan culture and the development of its own commercial value,establish a mature revenue system;attach importance to the construction of youth training,protect the club's reserve power,and reasonably control the proportion of player costs. |
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