Research On The Operation Of The Premier League Based On The SWOT-PEST Model

The Premier League is essentially a private company.It is the professional football league with the highest degree of commercialization and the highest total club revenue in the world.As the degree of commercialization continues to increase,the success of the Premier League is due to its excellent operating conditions.This research takes the operation status of the Premier League as the research object,uses literature data method,expert interview method,logical analysis method and SWOT-PEST analysis method,takes SWOT-PEST analysis matrix model as the breakthrough point,and starts from the perspective of macro and micro environment Analyze the advantages and disadvantages of the Premier League under the four macro factors of politics and law,economy,society and culture,and technology one by one,judge the opportunities and threats it faces,and conduct a systematic analysis of the operation status of the Premier League.The following conclusions are drawn by studying the operation of the Premier League:Summary of political and legal environmental factors: The advantage is that policies and regulations are the guarantee for the development of the Premier League,and the establishment of a local professional football reserve talent training system;the disadvantage is that the government’s policy support for the Premier League is insufficient,and it has not received the same policies as other European leagues.Tax policy support;the opportunity is that the digital policy introduced by the British government becomes the basis and guarantee for the digital reform of the Premier League;the threat is that the fiscal fairness bill issued by UEFA is outdated and needs to be revised.Summary of economic environment factors: The advantage is that the income structure of the league is built around the fans;the disadvantage is that the new crown epidemic has caused the Premier League to fall into poor financial operations;the opportunity is that the Internet industry provides more revenue for the Premier League and also benefits British football.The industrial structure plays an optimizing role;the threat is that the new crown epidemic has severely disrupted the Premier League’s economy,and the income imbalance between clubs has increased.Summary of social and cultural environmental factors: The advantage is the successful establishment of a global brand,and the community and nationality are the keys to the establishment of the global brand of the Premier League;the disadvantage is that excessive nationality has become an obstacle to the expansion of the Premier League in overseas markets;opportunities are unique to the Premier League The communityization of the community has created a sense of belonging for community fans to the league;the threat is that the new crown epidemic will hinder the lives of community fans,and the feasibility of fans returning to the stadium as soon as possible is limited.Summary of technical environment factors: The advantage is that 5G has been promoted and applied in the Premier League;the disadvantage is that 5G technology in the UK is not yet mature;the opportunity is that the British government supports the promotion and application of 5G technology in the field of professional football in the UK;the threat is 5G technology in the UK The level still lags behind the mainstream countries in the world.According to the four analysis angles of SO,WO,ST and WT in the SWOT matrix model,the basic ideas of giving play to the advantages of the league,overcoming the disadvantages of the league,using the opportunities of the league,and resolving the threat of the league,put forward the following strategic suggestions for the operation of the Premier League:SO strategy: clear policies and regulations are the fundamental guarantee;give full play to the pillar role of fans in the club’s economy;deepen the global brand image of the Premier League;continue to promote and apply 5G technology with the government’s policy guarantee and technical support.WO strategy: seeking government amendments to policies and regulations,especially tax policies;using the Internet industry to optimize the current poor financial operation;pacifying,channeling,and subsidizing fans’ excessive national sentiment;promoting,applying and improving in the Premier League game broadcast market 5G technology.ST strategy: Revise the Premier League’s fiscal control policy parallel to UEFA;innovate the income channels of the league with fans as the core,improve the existing central dividend mechanism;actively perform social responsibilities during the epidemic and deepen the league’s brand in the community Image;Actively implement and improve the 5G infrastructure of the Premier League.WT strategy: Seek government to provide corresponding short-term fiscal policy,especially tax policy support;actively explore new sources of income to promote the increase of the overall income of league clubs;use inherent community features to maintain contact with community fans during the epidemic period and perform corresponding measures Social responsibility;actively respond to the British government’s policy call for the development of 5G technology.