| The continuous improvement of science and technology has promoted the rapid development of social economy,and people's ideological values and life production methods have undergone tremendous changes.People no longer only pursue good material foundation,but more are concerned about healthy life.Taking part in physical exercise and leisure travel has become one of the ways for modern people to pursue a healthy life.Will guide "whole construction machinery tourism with" no pollution,high efficiency,high attention by people,the characteristics of much starker choices-and graver consequences-in planning outline put forward:to speed up the development of the modern culture industry,promote the innovation of cultural forms,to develop the creative cultural industry,promote the development of culture and tourism,sports and other industrial convergence.In this context,sports tourism,based on natural scenery and sports resources,especially the traditional sports and cultural resources of ethnic groups,has attracted the attention of local governments at all levels.This paper USES literature data method,questionnaire survey,field survey method,mathematical statistics method and other methods,understanding of liangshan prefecture yi,the current situation of the development of festival tourism and holiday sports and yi's torch festival as the breakthrough point,analysis of liangshan prefecture yi jue county festival of sport and tourism industry integration of the status quo,found that yi festival sports and the development of the tourism industry convergence insufficiency,and puts forward relevant Suggestions.The aim is to provide some theoretical reference for the protection,inheritance,development of minority culture and the promotion of the integration and development of the yi nationality festival sports and tourism industry.The following conclusions are drawn from the analysis:1.Butu county is the home of yi nationality,which is one of the birthplace of the torch festival.It has a relatively complete yi culture and has a good cultural inheritance environment.Besides,it has good natural resources,jinsha river grand canyon,baishi group,le 'an wetland and so on.2.In the integration and development of the sport and tourism industry of the yi nationality festival in butuo county,the product fusion and resource integration lack the deep development.It shows that there are many ways to participate in yi nationality festival sports,and the number of participating projects is small.Development department should improve the cognition of yi jue county festival sports culture resources,in-depth understanding of the features of yi nationality festivals sports,to develop unique characteristics tourism projects,yi to improve core competitiveness.3.The integrated infrastructure of the yi nationality festival sports and tourism industry in butuo county is relatively backward.Most of the tourists are not satisfied with the basic facilities,showing the poor accessibility of the traffic and the roughness of the venues to carry out festival sports activities.The main reason is that the local economy is backward and lack of funds.The local government should cooperate with enterprises to strengthen the construction of infrastructure and provide safe and comfortable environment for tourists.4.Lack of strength and breadth in the promotion of sports tourism in the yi nationality festival in butu county,and the single marketing method.The propaganda mainly focuses on government propaganda and local television advertising,and USES the network to promote and marketing less.Against such a situation should take the government promotion and business promotion,network concept propaganda with substantive product marketing combination,please come in and go out a combination of multi-channel publicity and marketing.5.The market chaos of the integration and development of the yi nationality festival sports and tourism industry in butuo county is often accompanied by problems such as entrance tickets,ticket sales and starting prices.The government should formulate a unified charging standard,construct the mechanism of mutual supervision between the government and industry and industry and industry,regulate the behavior of the service industry,and improve the hardware and software facilities of the service industry. |
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