Research On The Integration And Development Of Sports Industry And Tourism Industry In Jiangsu Province

With the promotion of policy dividends and changes in the industrial environment,my country’s tourism industry and sports industry have been more extensively integrated,and the integration has become more in-depth.As an important part of my country’s tertiary industry,sports and tourism are closely related to each other.Under such a development background,the quantitative evaluation and analysis of the respective development levels of the sports industry and the tourism industry in Jiangsu Province and the integration of the industries are of great significance to the promotion of the economy and society of Jiangsu Province.The research object of this article is a fusion of tourism and sports industry in jiangsu province,from the perspective of industry economics integration,build the evaluation index system of comprehensive development,both for data collection and use of affirming the target weights of entropy value method to realize the related,the coupling model in physics,and its 13 cities in jiangsu province in 2010～2019 sports,travel and tourism industry comprehensive development level were discussed and analyzed,and the coordinated development degree in the aspect of quantitative analysis of the two,the measurement of the calendar year coupling coordination degree level.Research shows that:(1)The integration of tourism industry and sports industry has innate technical support and material basis,which not only conforms to the development needs of The Times,but also conforms to the direction of industrial development.(2)According to the evaluation criteria of coupling coordination,the integration of sports and tourism industry in this area can be divided into embryonic period,growth period,early stage of development,and middle and late stage of development.These four periods represent non-integration,low-degree integration,moderate integration and high integration respectively.(3)Although the development level of the two major industries in Jiangsu Province and its 13 cities is rising every year,it is undeniable that there are still obvious regional differences,showing that the southern Jiangsu region is the core and the surrounding areas are gradually decreasing.It can be divided into 3 levels,with different levels,their internal levels are also quite different.(4)This paper puts forward relevant suggestions to promote the integrated development of sports and tourism industry in Jiangsu Province.Implement the concept of the integration of sports and tourism,strengthen the cooperation between regions,and give full play to the role of sports industry groups in Jiangsu Province.