Research On Recognition And Influence Characteristics Of Social Network Opinion Leaders In Blockchain Environment

With the continuous expansion of the Internet coverage,the number of Internet users has increased rapidly.Centralized social networking platform represented by micro-blog,We Chat and tiktok has rapidly risen,and has reconstructed the information dissemination pattern and discourse right pattern.The group of opinion leaders,which is different from the traditional opinion leaders—Internet opinion leaders has begun to emerge and lead the development of Internet public opinion.Blockchain technology has broad application prospects in the construction of online social platforms,and is the direction of transformation and development of online social platforms in the future.Therefore,it is necessary to study the opinion leaders of social networks in the blockchain environment.Steemit is one of the earliest blockchain network social platforms in operation in the world and continues to this day.It is an important position of blockchain network public opinion.The research on opinion leaders in steemit platform can promote the establishment of relevant theoretical system of blockchain network public opinion research,help to strengthen the supervision of blockchain network public opinion,and improve the understanding of introducing blockchain technology to create a good network public opinion environment.This article mainly takes the popular sector data in the blockchain network social platform Steemit as an example,and combines social network analysis and analytic hierarchy process to study the identification and influence analysis of social network opinion leaders in the blockchain environment.First,in the first chapter,it introduces the research background and research significance of this article,domestic and foreign research status,research content,research methods and innovation points.In the second chapter,it introduces the related concepts of blockchain,opinion leader,social network analysis and analytic hierarchy process.In the third chapter,the construction of the social network user opinion leader identification and evaluation index system under the blockchain environment and the identification of social network opinion leaders in the blockchain environment are introduced.In the fourth chapter,the influence and characteristics of identified social network opinion leaders in the blockchain environment were analyzed from the the opinion leader attribute,opinion leader information interaction and opinion leader release content.In the fifth chapter,social network public opinion management countermeasures in the blockchain environment from the three perspectives of the government,platform operators and users are proposed.It is of great significance for relevant departments to improve the supervision of blockchain network public opinion.finally,in the sixth chapter,this article draws the research conclusions,analyzes the shortcomings of the research,and looks forward to the future research direction.On the theoretical level,starting from the two dimensions of social network user centrality and recognition in the blockchain environment,this article constructed social network user opinion leader identification evaluation index system in the blockchain environment,which can effectively and accurately identify opinion leaders.It provides a new idea for the research of opinion leaders of social network users in the blockchain environment.On the application level,combined with the specific data of the blockchain social networking platform,it has certain guiding significance for the government network public opinion supervision department to develop the public opinion supervision system of the blockchain social networking platform and the network social networking platform operators to build the blockchain social networking platform.