Research On The Influence Of Network Opinion Leaders On College Students' Values

With the development of society and the progress of science and technology,major network platforms emerge in endlessly,network opinion leaders emerge as the times require,and more and more college students become their important audience.College students are the future and hope of the socialist cause and an important force to realize the great rejuvenation of the Chinese nation.College students are in the critical stage of the formation of values,and the popularity of online opinion leaders is gradually affecting their values.Therefore,in the face of the current reality of network opinion leaders,we should give full play to their positive role,avoid the negative impact on College Students' values,and create a good network environment for the establishment of College Students' correct values.The establishment of College Students' correct values is related to the success or failure of the great rejuvenation of the Chinese nation.Through questionnaire survey and case interview,and analyze the questionnaire data and interview results,explore the positive and negative impact of network opinion leaders on College Students' values,and analyze the reasons.The survey found that the current network opinion leaders have the following positive effects on College Students' values:improving the awareness of political participation,enriching employment values,cultivating innovation awareness,forming diversified aesthetic standards and enriching the concept of marriage and love.At the same time,it also has the following negative effects:weakening the mainstream ideology,leading to the utilitarian concept of employment,generating abnormal aesthetic concepts,misleading the value tendency of marriage and love,and breeding money worship.In view of the dual impact of network opinion leaders on College Students' values,this paper puts forward four countermeasures.First,the government should strengthen network supervision,improve relevant laws and regulations,strengthen the supervision and management of the platform,and strengthen the guidance of socialist core values.Second,improve the self-regulation ability of the network platform,strengthen the self-discipline of the network media industry,improve the personal quality of network opinion leaders,and create a clean and positive network environment.Third,colleges and universities should pay attention to the cultivation of College Students' values,improve teachers' educational ability under the network background,enrich the contents of College Students' values education and improve the methods of values education.Fourth,pay attention to college students' self-education,integrate values in theory and practice,and improve their discrimination ability,so as to help college students establish correct values.