Research On Network Opinion Leaders Of University

Network opinion leaders refer to online information publishers who use the Internet as a platform to express their own opinions and opinions on hot social issues,and are generally recognized or highly recognized by netizens,so as to guide the trend of network public opinion and have a significant impact on netizens' opinions.The "post-90s" college students who have grown up with the development of the Internet have been the first to merge with the new era,and they are deeply influenced by the network opinion leaders.In order to find out exactly who the network opinion leaders followed by contemporary college students are,this paper,based on the analysis of three network hot events and questionnaire survey,identifies four network opinion leaders of colleges and universities,namely gao xiaosong,yi zhongtian,cui yongyuan and yuan tengfei.Through the analysis and discussion of the four of them,we find that network opinion leaders have an important influence on the values of college students.Impact of network opinion leaders on college students' values are double-sided,can promote college students set up the correct values and make the right choice,but the impact of network opinion leaders on its values should not ignore the negative aspects,the author from the network opinion leaders themselves,colleges and universities,college students themselves and the social four aspects specific analysis,and put forward the corresponding countermeasure,to create a good environment for college students to establish correct values.