Research On The Construction Of Implicit Moral Education Curriculum Of The Universities' Official We-chat Public Platform

In order to adapt to the pace of new media development,universities should inject new courses and teaching methods on the basis of traditional moral education and teaching.In view of the important function of implicit moral education in universities' moral education,the official We-chat public account of universities can be used as an innovative breakthrough in implicit moral education.Based on the list of universities We-chat in September,2018 on the GSDATA.CN big data sharing platform,10 top-ranking universities and 10 first-class universities are selected,and the 20 We-chat public platforms were used as research samples for text analysis.First,compare and analyze the index implicit moral education curriculum resources on the 20 official We-chat public platforms.On this basis,the textual implicit moral education curriculum resources of 20 universities' We-chat public Resources on the platforms are divided into four categories:behavioral,spiritual,material,and institutional.Data analysis is performed on these four types of resources,word frequency analysis and sentiment analysis are applied the Python software,with a view to discovering the problems existing in the construction of implicit moral education courses on the We-chat public platform in universities.Secondly,through the analysis of the index and textual implicit moral education curriculum resources of the We-chat public platform in universities,it is mainly found that there are three problems:First,in terms of the influential elements of the implicit moral education curriculum,insufficient construction of the teaching subject team and insufficient interaction with the educated;Weak targeting of educated people,poor teaching effect according to their aptitude;The atmosphere of moral education environment is not strong.Second,in terms of the content of implicit moral education curriculum resources,the utilization efficiency of moral education resources in the school is not high,the coverage is not wide,and the development effort is not deep.Third,in terms of the construction path of implicit moral education curriculum,the lack of humanism;the function is not perfect;the multiparty interaction is insufficient;the transmission effect is not ideal.On this basis,analyze the internal and external causes of its existing problems,with a view to providing more effective countermeasures for the construction of of implicit moral education curriculum of the universities' official We-chat public platform.Finally,based on the analysis and summary of its current situation,it is mainly considered from the following directions in order to provide a useful reference for the construction of implicit moral education courses in universities:Attach importance to the influential factors of the construction of implicit moral education courses on the official We-chat public platform of universities;Enrich the content of implicit moral education courses on the official We-chat public platform of universities;Multiple paths to establish the implicit moral curriculum of the universities' official We-chat public platform.