Research On The Cultivation Of College Students' Moral Reason In The New Media Era

In the process of the continuous development of human society,with the vigorous development of information society,there are many emerging media organizations such as whole media,holographic media,full-scale media and all-round media.It can be said that information is ubiquitous,omnipresent and nobody is used in the present era,and the influence of emerging media is becoming more and more.If the influence is used well,it will benefit the country,and the people.If it is not good,it will bring many unforeseen hazards.Especially for the young college students,as a special group,various new media have become their first information source.The rapid development of new media brings convenience to college students' study and life,and also profoundly affects the ideological and moral judgment standards and behaviors of college students,especially the "hotbed effect" brought by the occasional violence and rumors of new media.The problems in the field of Ideological and moral of college studen,ts are such as the reversal of the concept of honor and disgrace,breaking through the bottom line of public order and good customs,and weakening and eliminating the recognition of the mainstream values of socialist core values.General secretary Xi Jinping emphasized that "we should use new media and new technologies to make our work work and promote the traditional advantages of Ideological and political work to be highly integrated with information technology and enhance the sense of the times and the attraction".Therefore,it is the right meaning in the ideological and moral education of college students in the new media era to treat the new media information correctly on the basis of rational and objective analysis,so as to further strengthen and improve their ideological and moral cultivation,cultivate and form moral rationality and guide them to make correct moral choices.This paper first explains the relevant concepts of new media and moral rationality,then analyzes the background and research status of new media and moral rationality on the basis of empirical investigation.Then,on the basis of the analysis of the concept of new media,morality and moral rationality,this paper expounds the opportunities and challenges faced by the cultivation of moral rationality of college students in the new media,and in understanding marxist moral philosophy based on the theories of confucian moral view,practical rationality and moral cognitive development theory,the questionnaire is designed to investigate.From the survey results,it can be seen that college students have problems such as poor moral self-discipline,weak sense of moral responsibility,ethical behavior to be standardized and moral cognition not clear.This paper puts forward that we should rely on the principles of appeal to autonomy,step by step,overall optimization and people-oriented,to construct rational moral cognition,rational moral judgment,rational moral self-discipline and rational moral behavior,and to follow the guidance mechanism of public opinion?social reward and punishment mechanism?model demonstration mechanism and self promotion mechanism,and extend four ways of moral rational cultivation,from school,family,society,individual four aspects to provide choice.