A Research On Product Quality Evaluation And Product Development Of Tcm Health Research Travel

TCM health research travel is a kind of health research travel which focuses on knowledge learning and life experience and achieves the purpose of physical and mental cultivation through integrated learning and practice.As a product of the development in the new era,TCM health research travel plays a role in driving economic development,improving the quality of the whole people and carrying forward the traditional Chinese culture.At present,China attaches great importance to the health industry,research travel and the development of TCM.Under the guidance of General Secretary Xi Jinping's "New Era" Healthy China strategy,the study on TCM health research travel is of great significance.Product quality is an important criterion to evaluate the quality of products,which is of great significance to product development.From the perspective of product quality evaluation,this paper seeks to develop high-quality TCM health research travel products.This paper is mainly developed from five aspects: firstly,this paper summarizes the research status of TCM health research travel research,research travel research and tourism product development research,and it finds the breakthrough point of this paper by summarizing previous research results.Combined with the development trend of The Times,this paper deeply analyzed the concept of TCM health research travel;secondly,by using the expert consultation method and Delphi method,the quality evaluation index system of TCM health research travel products is preliminarily constructed,and the weight of each index is determined by the analytic hierarchy process,finally constructed the quality evaluation index system of TCM health research travel products;thirdly,this paper selecting Dan Zhai Howell health research center as a case,by using the method of fuzzy comprehensive evaluation and analysis method of IPA,this paper evaluate the quality of the Dan Zhai Howell health research center's products.The results show that the comprehensive product quality score of Dan Zhai Howell health research center is 0.3021,which is at average level.There are 10 indicators,such as research materials and regional characteristics of health care projects,need to be improved urgently.The fourth,according to the product quality evaluation results,the product development of Dan Zhai Howell health research center is analyzed from four aspects:development principles,design elements,development types and development suggestions.Fifthly,combining the analysis of the case and the characteristics of TCM health research travel,this paper puts forward that the future development should play a leading role of the government,establish the dominant position of enterprises,rely on high-quality health care resources,closely combine with the market demand and grasp the connotation of product development.