Study Of Developing Tourism Products Associated With Marathon

In recent years,the popularity of Marathon sports is rising,the State supports the national fitness activities,the number of Marathon enthusiasts is growing,there are various running friends,clubs,associations,and the form and content are endless,but there are not many researches on the motivation of Marathon participation,and there is still a lack of research on mass marathon tourism product development,and some literatures are also available Basically,it's a kind of non academic thinking.With the development of sports events tourism getting better and better,this paper aims to understand the relevant tourism market by mastering the participation motivation of Marathon participants,and carry out academic research on the development of relevant marathon tourism products,and reflect the differences between tourism products among tourism enterprises through the characteristics of commodities,so as to ensure the long-term existence of enterprises and products and the formation of independence Special competitive advantage,this paper is to investigate and analyze the diversity of sports event tourism.This paper mainly uses literature review and empirical research methods,in order to have a comprehensive and in-depth understanding of Marathon sports tourism.The first chapter mainly discusses the research background of this topic,determines the research object,research purpose,research scope and method,research process,etc.The second chapter describes the theoretical basis of this paper,determines the related concepts of sports tourism and marathon tourism,and summarizes the theory of Marathon tourism participation motivation,marathon tourism product components,marathon tourism product development and other related aspects from the perspective of research status at home and abroad.In the third chapter,the author set up the development model of sports tourism products and the purchase intention model of Marathon tourism products in the future,taking marathon participation motivation,marathon event selection attribute and marathon tourism product selection attribute as variables.The fourth chapter is the condition setting,which includes the determination of the investigation purpose,the setting of the scope of the investigation object and the investigation time and method.Through the wechat group and other network channels,the data are collected and analyzed by SPSS software.The fifth chapter carries on the empirical analysis and the comprehensive discussion to the collected data.First of all,the general characteristics of the respondents and the technical statistics of the questionnaire are carried out.Then,the Cronbach coefficient method is used to analyze the reliability of Marathon participation motivation and marathon participation selection attributes.The factor analysis method is used to effectively verify the marathon participation motivation and marathon participation selection attributes.The marathon level,marathon participation years and different marathon participants are taken as examples The characteristics of marathon,taking the time,days,some proportion relations of Marathon tourism products,regional distribution of competitors,fellow travelers and so on as the constituent elements,respectively verify the difference of participation motivation,and then separately verify the differences of Marathon characteristics,marathon tourism product characteristics and selection attributes,and carry out correlation analysis and regression analysis.On the basis of the fifth chapter,the sixth chapter analyzes the planning of Marathon tourism product development market,analyzes the demographic characteristics of Marathon competitors' gender,age,occupation and other factors,determines the development plan of Marathon tourism product based on the level of Marathon competitors and the components of Marathon tourism product,and gives the strategy of Marathon tourism product publicity Scheme,put forward the conclusion of the paper.The seventh chapter puts forward the relevant enlightenment and limitations of the study.This paper mainly focuses on marathon enthusiasts in the three northeastern provinces,pays attention to the factors of Marathon tourism product people,and studies their participation motivation,participation selection attributes and components of Marathon tourism product.Of course,due to the limitations of time and personal ability,this research has certain limitations.