| Research trip is one of the new development directions of tourism nowadays,it combines tourism resources with quality education.Research trip Base is not only the carrier and foundation for research activities,but also an important research object for Research trip.With the continuous development of the Internet,tourism big data has been widely used in scientific research.The network attention of study base is a form of tourism big data,which reflects the research needs and behavior habits of tourists,while online followers are often regarded as potential tourists.It is of great significance to research the spatial and temporal structure and influencing factors of the network attention of study bases for the construction of study bases and the development of travel research trip.Based on Baidu Index platform,this paper obtained the daily attention data of154 study bases in the Yangtze River Delta from January 1,2019 to December 31,2019.The monthly and holiday characteristics of the network attention of study base in the Yangtze River Delta are analyzed by Excel.Based on the GIS spatial analysis method and the daily average network attention data of 40 prefecture-level cities in the Yangtze River Delta,the distribution trend,distribution density and the level of network attention of study base in the Yangtze River Delta are analyzed,to explore the distribution pattern and distribution difference of the attention of the study base network to the domestic tourist source and the tourist source in the Yangtze River Delta.Based on the study of spatial and temporal structure characteristics,we used the methods of correlation analysis and regression analysis to explore the influencing factors of the network attention of study bases.Finally,some suggestions were put forward for the development of research trip in the Yangtze River Delta.The main results are as follows:(1)The network attention of study bases in the Yangtze River Delta has a seasonal distribution and a significant difference monthly.From the network attention,showed a longer peak season,short off-season characteristics.From the characteristics of monthly fluctuation,the network attention of study bases presented a "multi-peak" pattern in the Yangtze River Delta.In terms of the degree of seasonal concentration,there were significant seasonal differences among the study bases in the Yangtze River Delta.It was mainly affected by the seasonality of landscape,holiday system,festival activities and other factors,and the influence of climate comfort on the network attention of the study base is weakening.(2)There were holiday differences in the network attention of study bases in the Yangtze River Delta.From the distribution characteristics of network attention on Tomb sweeping day,Dragon Boat Festival,Mid-Autumn Festival and National Day,it was showed a trend of "rising continuously before the festival,falling rapidly in the festival,and rising slowly after the festival".The network attention of the 7-day holiday was significantly higher than that of the 3-day holiday.Among the fluctuations of various holidays,during the three-day holiday,the Tomb sweeping day has the most obvious fluctuation characteristics,the increase in attention was the most obvious,and the Tomb sweeping day has the strongest willingness to study and travel.The holiday difference was mainly affected by the holiday system and festival culture.(3)The spatial distribution of study bases network attention in the Yangtze River Delta tends to be concentrated,but there were significant differences among bases.Through the analysis of standard deviation ellipse,it was found that the distribution center of attention of the study bases in the Yangtze River Delta tends to the east of Shanghai,showing an obvious direction,which was from northwest to southeast.According to the kernel density analysis,the spatial distribution of the study bases network attention in the Yangtze River Delta showed a trend of "core-edge and three centers",which were located in Shanghai,Nanjing and Hangzhou respectively.Through the analysis of the network attention level,it was showed the study Base network attention was polarized in Yangtze River Delta.There was no significant difference in the proportion of attention among Jiangsu,Zhejiang and Anhui provinces,and Shanghai accounted for the highest proportion,however,the attraction of Shanghai's individual study bases needed to be improved.From the perspective of type distribution,the network attention of knowledge science popularization study bases was generally higher than that of nature ornamental study bases.The spatial distribution of study bases network attention was affected by the quality of research trip resources and the media exposure of study bases(4)There was a significant difference in the distribution of visitors from the study base network attention in Yangtze River Delta.The overall network attention of domestic tourist sources showed a trend of higher in the east and lower in the west,and decreasing from the east to the west.Three provinces and one city were the first level source markets in the Yangtze River Delta.According to the research on the source market of different provinces,it was found that the source market of study bases in different provinces was also mainly concentrated in the Yangtze River Delta region.There were significant spatial differences among provinces,moderate spatial agglomeration and relatively balanced spatial structure of domestic tourist source areas,which was mainly affected by research trip demand potential,economic development level,Internet development level,research traffic conditions,government support intensity and space distance,and internet development level has the greatest impact.As far as the first-tier tourist sources in the Yangtze River Delta are concerned,they were mainly concentrated in cities with higher economic and cultural levels such as Shanghai,Hangzhou,Nanjing,Hefei,Suzhou,and Ningbo.Zhejiang Province has the highest degree of market spatial concentration,with large spatial differences and unbalanced spatial structure.Jiangsu Province's provincial market has a lower degree of spatial concentration and the most balanced spatial structure.Anhui Province's provincial market has the lowest degree of spatial concentration,large spatial differences,unbalanced spatial structure.It was mainly affected by research trip demand potential,economic development level,research trip resources,research trip facilities and traffic conditions in each city's.Among them,the influence of research trip resources was the greatest.(5)Based on the spatial and temporal structure characteristics of the network attention of the study bases in the Yangtze River Delta and its influencing factors,combined with the current development status of study bases in the Yangtze River Delta and the existing problems in the development process,corresponding suggestions were put forward.This study has made a preliminary exploration on the network attention of study bases in the Yangtze River Delta.In future studies,the conclusions will be more representative by broadening the data acquisition channels and increasing the research years. |
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