Research On User Interaction Behavior And Use Effect Of "live Study Room" On Bilibili Website

The characteristics of live webcasting that are not bound by time and space and have instant interaction have an impact on traditional learning methods,and the "live study room" came into being.The "live study room" presents a private learning space on an open live broadcast platform,constructs a new type of autonomous learning scene,and has become a new learning method loved by contemporary college students.With the rapid development of Bilibili,"Generation Z" has become its main user group,and Bilibili has also become the main platform for domestic youth to learn live broadcasts.Since 2018,there have been many reports on the web page about "learning broadcast","learning live broadcast".It can be seen that live broadcast learning has received more and more attention as a novel form of live broadcast.Therefore,this research aims to systematically analyze this emerging communication phenomenon by taking the "live study room" of Bilibili as the research object.Based on interaction theory,this research will focus on the interactive behavior and motivation of users in the "live study room" of Bilibili,and use research methods such as participatory observation,questionnaire survey and in-depth interviews to explore the main characteristics of users of the "live study room",and to dig out the reasons why they carry out live learning.Motivation,and in-depth discussion of its behavior and use effect in the "live study room".In general,the "live study room",as a product of emerging technologies,is an active and effective way of learning,where users can use the onlookers and supervision of others to improve their self-discipline,help them form good study habits,and improve their learning efficiency.Users can also gain like-minded partners here,and gain group recognition and emotional resonance.However,in the process of using the "live study room",there are also problems such as severe media dependence,increased loneliness,and self-cognitive bias caused by indulging in ritual learning.In response to these problems,the author will put forward my own thinking and suggestions,in order to provide some reference for related research.As far as the current situation is concerned,whether it is Bilibili or the form of live learning,its core users are the younger generation in China.In the future,when these users grow into the main force of consumption and guide the new trend of the consumer market,their development prospects are immeasurable.