Research On The Effect Of Consumption Education In Rural Junior High Schools Based On Kirkpatrick Model

In recent years,with the development of rural revitalization plan,the living standard of rural residents has been significantly improved,and they are moving towards a well-off life.At the same time,with the acceleration of urbanization process and the aggravation of urban-rural dual population flow,consumerism quietly sneaks into the countryside,and hedonism,money worship and competition in rural campus begin to appear.Middle school students are the main force of consumption in the future,they are in a critical period of physical and mental development,we must timely guide them,the country has long been aware of the need to strengthen consumer education,guide middle school students to establish a correct concept of consumption,develop good habits of consumer behavior.The existing research at home and abroad explores the consumption education under the ought to be state through logical speculation,and makes a detailed definition of the concept and content of consumption education,but the research on the consumption education under the actual state is relatively less.In order to explore the implementation effect of rural consumption education,this study takes Kirkpatrick model as the evaluation framework,combined with the content and goal of consumption education,constructs the evaluation index system of the implementation effect of consumption education,and explores the implementation effect of consumption education in rural junior middle schools of H county from four dimensions of reaction layer,learning layer,behavior layer and result layer.The research selects rural middle school students in H county as the research object,and carries out questionnaire and interview survey.Then the collected data were screened and sorted out,and descriptive statistics,difference analysis,correlation analysis and regression analysis were carried out by SPSS and Amos.The results show that: 1.The implementation effect of consumption education in H county junior middle schools is slightly above the average level;The research objects' satisfaction with school consumption education needs to be improved;the absorption of consumption knowledge and skills is shallow;the research objects' consumption behavior transformation effect is good,but there are still some problems,and there is a certain space for performance improvement.2.There is no significant difference in demographic variables on the overall effect of consumer education.There are significant differences in the implementation effect of consumer education at the reaction level in terms of age,boarding,family members and social atmosphere;there are significant differences in the implementation effect of consumer education at the behavior level in terms of only child and family members.3.The implementation effect of consumer education is positively and moderately correlated with training design and migration atmosphere.4.Class hours,teaching contents and teaching methods are the training design factors that affect the implementation effect of consumer education,while the influence of students and the support of teachers are the transfer atmosphere factors that affect the implementation effect of continuing consumer education.Based on the results of data analysis,in order to improve the implementation effect of consumption education,schools should improve the training design to improve students' satisfaction;create a good migration atmosphere to improve the transfer effect;stimulate students' achievement motivation and promote the transformation of consumption effect;family school cooperation should jointly promote the development of students' consumption ability.