Research On The Development Strategy Of Y Research Tourism Company

Along with the continuously growth of national economy,people start to take cultivation of quality education for next generation as a important thing,Gradually there is a high demand for high-quality education.companies need to fully understand the importance of their development strategies and programs.and need have an accurate planning and understanding for the future development path of research enterprises its own.By studying the system of the enterprise's strategic management,and the case study of Y Company's choice of development strategy.Enterprise can be helped to complete a more scientific,Perfect strategy implementation method.This research is expected to serve as a reference to internal research and research and the development strategies of research companies.This article begins with the relevant principles of corporate management strategy and explores the history of theory,The reality and analysis method of the research position of the strategic management analysis tool.The first part of research and research related background,The first part is based on the relevant background of the research,purpose,relevance,theoretical views and technical approaches,and introduce them in detail.purpose that the research enterprise development strategy research is important.Second,the preliminary results of strategic management theory,research and sorting the analysis tools.Company Y is selected as the research enterprise,which provides theoretical basis and analytical method for the choice and implementation of development strategy.Part 3 analyzes the principle through the PEST model.Analyze the four aspects of the company's external environment and analyze the company's competitive environment.At the same time,on the premise of studying the development of the enterprise,the enterprise operating status quo,the company involved in the business,internal resource structure,core competitiveness are elaborated and analyzed.Introduce the SWOT analysis model of the research company,and accurately identify the four environmental and external factors of the research company Y,EFE and IFE matrices were established respectively to accurately evaluate the four key factors of Y Company,and the weight values of the four elements were obtained.Fourth,measures to confront the development strategy and take action through the results of the SWOT model to introduce the strategic alternative,alternative strategic choices are proposed,and the AHP-QSPM matrix model is constructed for more scientific quantitative analysis.The decision-making quadrilateral method determines that the strategic choice of research enterprises should be developed.The type of strategic direction is more consistent.Finally,for the succeed implementation of Y's strategy,Planning should be done to quickly establish a cultural integration,focus on products,Reinforcement of human resource management,improvement of financial management system,strengthening of safety management,etc.