| The rapid development of network technology and the deep integration of "Internet plus education" have extended the network application to the educational field,and the media technology has gradually infiltrated into the learning field.The we media have launched learning support programs to promote the learning of the whole people and the learning of the masses.As the "internet generation",college students have faster adaptability to a new network technology,and gradually seek learning resources from the we media platform on the basis of the original online course learning.Based on this social reality background,this study investigates and analyzes the learning behavior and influencing factors of college students in the we media environment.This study takes undergraduates from grade one to grade four as the research object.Through literature analysis and questionnaire survey,we understand the basic situation of Undergraduates’ learning through we media,focus on the influencing factors of Undergraduates’ learning through we media,and further explore the relationship between learning behavior,learning motivation and learning will.On the basis of literature analysis,learning behavior is divided into three levels and five dimensions,which are low-level operational behavior;Middle level communication behavior and information processing behavior;High level problem solving behavior and learning evaluation behavior.Based on behavioral science theory and self-determination theory,this study divides learning motivation into internal motivation,external motivation and non motivation.In this study,learning will specifically refers to learning initiative and consciousness,learning persistence and learning self-control.Through the data analysis and summary of 673 valid questionnaires collected,the main conclusions are as follows:1.When undergraduates use the self media platform to study,the selection of learning resources is practical,entertaining and personalized;Good initiative and persistence in learning will,but lack of self-control;Learning motivation is mainly external motivation,and learning behavior is mainly middle and low-level behavior.2.gender,registered residence and grade have no influence on Undergraduates’ motivation to use media platform learning,and their professional motivation has certain influence.Gender variables in individual biography factors have a positive impact on learning behavior,learning motivation and learning will in individual psychological factors,and learning resources variables in learning environment factors have a positive impact on learning behavior.3.Learning motivation and learning will have a certain predictive effect on Undergraduates’ learning behavior using we media platform,but learning will has a greater impact on learning behavior and has a more obvious predictive effect.Based on the above conclusions,in order to further improve the level of Undergraduates’ online and autonomous learning behavior,students should actively improve their learning motivation and learning will,which promote efficient learning behavior;Teachers should be student-centered in the teaching process and pay attention to students’ learning autonomy;Colleges and universities should build a positive learning environment to meet the needs of students. |