Innovation In The Spatial Rationale Of Media Research

The power technology revolution in the 1950s and 1960s gave birth to McLuhan's"technical determinism" optimism,and the wave of electronic technology in the 1980s and 1990s created Baudrillard's "technical determinism" pessimism.The theoretical approaches of the two scholars range from understanding the media to critical media,from the optimistic outlook to the pessimistic perspective,and the research paradigm from technological scientism to social humanism.These changes stem from changes in the times and technological upgrading.Throughout the previous studies,most of the scholars' combing and reflection on the media studies of the two scholars are mostly reflected in the qualitative analysis of the two theories and the analysis of their respective approaches.The study of media has exceeded the development of the times and opened up a new perspective for people to understand the media;the study of Baudrillard's media is more about positioning it in the structure of postmodernism,and his media research is more.It is a pessimistic interpretation of media technology from the perspective of postmodernism.However,the logical relationship of the times between the two scholars' media research theories and the combing research on the relationship between the media and the space are scarce,but there are few discussions on the era relationship and mutual reference of the media research between the two.This article seeks to find out the relationship between the two media research theories by carrying out theoretical contextual analysis and era background analysis of McLuhan's global village,the medium is the message,the medium is an extension of man,and Baudrillard's concepts of simulation,implosion,and hyper-realism.The motivations and laws of the internal logic and external transformation,on this basis,the inevitable relationship between media research and media technology is obtained,thus finding that McLuhan to Baudrillard's media research actually has a relationship between media and social space.In-depth exploration is a game process of disenchantment and enchantment between media technology and social space.Therefore,the author tries to analyze the potential components and characteristics of space research in the media research of the two,and proposes to excavate the space research in the classical media theory research,and connect it with contemporary media space research to achieve the theoretical docking and Thinking about the possibility of coherence in time.This research idea will help researchers in the continuous history of media research to seek the epochal differences and overall laws of media technology development and media research,and provide some inspiration and thinking for current media space research.