Empathic Transmission Of Slow Live From The Perspective Of Innovation Diffusion

In today’s Internet content ecology,both platforms and content producers seem to be pursuing "fast".Audio-visual elements are becoming more and more prominent in the communication chain,profoundly changing the forms and paths of communication and people’s information reception habits.In the era of new media,text and text pay attention to simplicity and fun.The "light cavalry" of short video has given birth to the "national photographer",and the entry of VLOG has moved the "small self" onto the mobile screen.However,is "fast" the only direction of the audience’s content orientation? Phenomenal slow live broadcast "out of the circle" and the popularity of hundreds of millions of "cloud supervisor" are proving one point: no matter how fast or slow,it is the key to make the audience reach a consensus and obtain the sense of identity and belonging.Slow live as emerging products under the age of the Internet,network in inheritance live real-time,presence,etc,on the basis of present a new transmission,especially in the blessing of 5G,VR technology,with the advantage of technology for the mainstream media create phenomenal products provided valuable experience,opens up a new channel.In this paper,the United States house of communication e.m.Rogers diffusion of innovation theory as the theoretical basis,research slow live the emerging media properties,the diffusion process of innovation,to a COVID-China telecom and epicenter video APP during the 19 th jointly issued the "epidemic 24 hours" series of slow live as a case,analysis of slow fire mountain,thor mountain hospital live the cause of the rise,to explore the epidemic during slow live on people’s psychological affecting empathy.In the first chapter,through the comparison between network live broadcast and slow live broadcast,the "beauty of features" of slow live broadcast is discovered,the development history of slow live broadcast is summarized,and the popular motivation behind the "slow live broadcast craze" is explored.The second chapter mainly studies the "audience empathy psychology",and summarizes the role of slow live streaming as a new medium from the definition,characteristics and impact of empathy on the audience.The third chapter takes the "24 Hours of Epidemics" series slow live broadcast during COVID-19 as an example to explore the audience creation and media integration communication of slow live broadcast during the epidemic period.The fourth chapter,based on the theory of "innovation diffusion",analyzes the innovation attributes of slow live streaming from the perspectives of content innovation,process innovation,model innovation and platform innovation,and summarizes the diffusion process of slow live streaming from the five stages of the diffusion of new things.The popularity of slow live broadcasting is a practical innovation of media convergence and public participation,and a common "virtual witness".Through the multi-perspective analysis of the popularity of slow live broadcasting,it can bring new reference to the transformation of mainstream media and news production in the intelligent era.